Bragg Gaming and Caesars Entertainment Expand Online Casino Games Partnership

This week marks a significant development for Bragg Gaming Group, a Toronto-based provider of B2B iGaming content and technology solutions. They have announced the expansion of their collaboration with Caesars Entertainment, following their entry into the newly regulated Brazilian iGaming market.

Exclusive Game Development

The new agreement grants Caesars the ability to create proprietary online casino games, enhancing their digital offerings for both the Canadian and U.S. markets. This partnership allows for exclusive game development and a lease for Bragg’s Remote Gaming Server technology, ensuring Caesars can produce unique gaming experiences.

Matt Sunderland, Caesars’ Senior Vice President and Chief iGaming Officer, praised Bragg’s technological contributions, stating that this expansion aligns with their strategic goal of developing exclusive content that enhances player experience.

Commitment to Innovation

The deal includes opportunities to license Bragg’s HUB product delivery and casino game aggregation platform, as well as their Fuze player engagement platform. These tools offer various player engagement features, such as jackpots, bonuses, and AI-driven game recommendations.

Bragg will also collaborate with Caesars’ in-house game development team to create new titles for their online platforms, including Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.

Future Growth Projections

Bragg aims for double-digit growth in revenue and profitability by 2025, as indicated in their strategic goals announced last year. This partnership signifies a shift from being a mere content supplier to a crucial technology partner for Caesars.

Entering the Brazilian Market

Recently, Bragg Gaming entered the Brazilian iGaming market, which is projected to be valued at $1.4 billion by 2025 and $3.7 billion by 2029. With agreements in place with several licensed operators, Bragg anticipates a significant revenue stream as this new market develops.

“We are excited about our role in delivering localized iGaming content and technology solutions,” said Bragg CEO Matevž Mazij, indicating that Brazil represents a crucial territory for expansion in its broader Latin America growth strategy.

Conclusion

The expanded partnership between Bragg Gaming and Caesars Entertainment represents a strategic leap towards innovative online gambling solutions. As both companies position themselves for future growth, the collaboration heralds exciting new developments within the iGaming sector.